RedBull

The Spotlight is a content series that gives RedBull ambassadors the opportunity to spotlight organizations, businesses, community groups, and/or individuals raising awareness and driving progression in mental health, environmentalism, and/or diversity & inclusion.

Client: Red Bull Media House
Studio: Studio 103
Year: 2021
In collaboration with Marcello J. Lewis ↘

- Brand Identity
- Art Direction
- Typography
- Web Design

The Spotlight

Redbull wanted to establish a web-based platform to showcase its athletes in a creative way. Wanting to give these athletes a solid place to stand out, we were able to create a one-of-a-kind identity that was inspired by creativity, sports, and the cultures surrounding them.

Reflection

Our goal was to create a unique identity that complemented the overall idea of "the Spotlight" while still living within the already established RedBull brand. This identity is meant to be seen as an important piece of its own community.

Utilizing specific elements like type, texture, color, pattern, we are able to convey motion, individuality, creativity, progression, and change; reflecting the many organizations, individuals, community groups, etc. represented in the content series.

Credits

Art Direction:
Andrew Schuster, Marcello J. Lewis

Typography:
Andrew Schuster, Marcello J. Lewis