The Spotlight is a content series that gives RedBull ambassadors the opportunity to spotlight organizations, businesses, community groups, and/or individuals raising awareness and driving progression in mental health, environmentalism, and/or diversity & inclusion.

Client: Red Bull Media House
Studio: Studio 103
Year: 2021
In collaboration with Marcello J. Lewis ↘

- Brand Identity
- Art Direction
- Typography
- Web Design

The Spotlight 

Redbull wanted to establish a web-based platform to showcase its athletes in a creative way. Wanting to give these athletes a solid place to stand out, we were able to create a one-of-a-kind identity that was inspired by creativity, sports, and the cultures surrounding them.

ConceptBoard

Reflection

Our goal was to create a unique identity that complemented the overall idea of "the Spotlight" while still living within the already established RedBull brand. This identity is meant to be seen as an important piece of its own community.

Utilizing specific elements like type, texture, color, pattern, we are able to convey motion, individuality, creativity, progression, and change; reflecting the many organizations, individuals, community groups, etc. represented in the content series.

LogoBig
PK-Subban
Typography
Colors
IconSet
BlueTexture
RedPattern
GradientTexture
Web1
Web2

Credits

©RedBull Media House

Art Direction:
Andrew Schuster, Marcello J. Lewis

Typography: 
Andrew Schuster, Marcello J. Lewis

Photography:
P.K Subban Photo - ©DreamPlay Media

Logistx Photo - ©Ysanya Perez

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