by Abdul Traore is a one-of-a-kind apparel brand dedicated to showcasing high-quality original works by designer Abdul Traore.
Client: Abdul Traore
Year: 2020 – 2022
- Brand Identity
- Creative Direction
- Apparel Graphics
B.A.T was in search of creating a dynamic brand identity that exemplified the pride and knowledge of self-worth that the brand already upheld.
Deeply inspired by the rigidity and precision of hands-on craftsmanship, as well as the exclusivity and creativity of culture-driven streetwear, B.A.T's apparel line found itself comfortable in its own niche market.
The Guideline Crewneck
Wanting to stray away from the typical "brand book" and push the B.A.T brand a step further, the Guideline Crewneck was born. Pushing forward the look, feel, texture, color, typography, and placement of a typical brand book, the Guideline Crewneck takes all of the typical elements and puts them into their own living space creating a separate one of a kind piece for the Traore brand while pushing the ideals of brand expression through the product.
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